Applying to college is a two way street...students have needs and so do colleges.
More often than not college applicants are not aware about what colleges really want in an applicant until it's too late and their application has been denied. One way to find out what a college is looking for is to interview current students. While on a college visit, a student can basically conduct his or her own survey by asking a minimum of 10 students what they like, and more importantly, what they dislike, about a particular college. Similarities among the dislike(s) may be important. For example, if everyone is saying that a college is too career oriented, a student who is less interested in a career may have an edge. This "qualitative interview" approach can yield interesting results for students looking to find out more about the unmet needs at colleges. Based on these weaknesses, students can figure out how to best position their applications to meet these unearthed needs.